Foto Planet is the first and only company in India to provide you with professional services where you can get many premiere brands under one roof.
Project
Redesign of corporate identity for Photographic equipment firm foto planet.
Process
foto planet is a company based in Mumbai, India. Being already established and known on the local market, the company strived for refreshing the visual identity and putting its promotion to the next level. The client came to us with a very basic branding they already used and wanted a new design corresponding to the modern trends and requirements and enhancing the connection with the customers.
For this project, I accomplished a set of tasks according to the client’s marketing strategy:
- foto planet company logo
- slogan
- corporate letter head, business card and envelop
- style guide
Branded items
A set of templates for company documents was prepapred, including business cards, letterhead, and envelopes, that reflect the brand identity in an elegant, non-distracting way. It enabled to stretch the design solutions of logo design for the Photographic equipment company and give them flexible ways of usage for different business purposes.
Style Guide
The client was also provided with a full set of guidelines for logo and identity use, including color palettes, fonts, and placement. Practice shows that style guides play the strategic role in the brand development: all the further contributors will get the clear instructions about correct and wrong ways to use the graphics created for this project.
